Yorkie
A fun conceptual brand line for Yorkie on behalf of D&AD via Pearlfisher. Yorkie treats for Dogs, not for cats.
Year
2024
Client
Yorkie
Service
Strategy / UI/UX Design
Location
London
This art installation / Web experience I called (TFL) 'Travel Further Liminally' was inspired by daily commutes on the London underground and one day ending up at Edgware Rd station when I was in awe of the large wall installation by Jacqueline Poncelet. It was at that moment I started coding using Replit on my iPhone which lead me to embark on a 3 week project in Touch Designer writing the code for an immersive digital experience I hope to share with daily commuters in partnership with Transport For London.
